A target market is a select group of potential or current consumers which a business decides to aim its marketing and advertising strategies at in order to sell a product or service. Defining a 'target market' is the first stage in the marketing strategy of a business, and is a process of market segmentation.
Audience Profiling?
As we are creating a title sequence for a horror movie it is essential we identify our audience as it allows us to narrow down who may be interested in our product (title sequence).
The different factors we must consider are:
- Age
- Gender
- Media Interests
- Class
These are the only factors which would affect our target audience however there are plenty more factors businesses consider.
The common age for the target audience of horror is between 15-25, this is because during young adulthood people are likely to want to experience new things and feel different emotions, horror is a way of them experiencing thrill. Also young audiences are insensitive to gory violence whereas older audiences may be more reluctant to those images.
Males are also more inclined to be a fan of horror movies as the movies entail scenes of violence which is stereotypically loved by males.
Horror films are usually aimed at working class people as the level of thrill and excitement which is gained from a horror film with a relatively cheap price. Higher class communities watch horror movies which include sub genres such as action or romance because higher level of satisfaction middle class individuals seek when watching a film.
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