It's not only important to set a target audience, but to also know your audience beacuse these will be the people watching the film; so in order for it to be a success, the title sequence has to be appealing to the target audience.Our target audience is aged 19-24 and we have chosen to target both male and females.
By setting a target audience this is giving our ideas more of a direct beacuse we will know who to aim the film at - what ideas will and will not appeal to them.
However in order to aim our film at a group of people, we must know who those people are.
We further broke this down by looking at our target audience's Economic, Social and Cultural status, this is show in the image below ↓
We made the decison to aim our film at 19-24 year olds when we sent out a survey - with the results show below.
In order for our results to come back accurate we took the survey in a busy public space so we had feedback from a variety of different people.
In addition, we also came up with a wider target audience so we could attact a larger fan base.
The group we chose as our wider target audience was people of ages 25-34 and also 15-18 years as both these age groups showed a similar percentage of interest into our chosen genre
(horror and thriller)
We will attract our Target Audience to our film by releasing our film through mainstream. We will also attract our audience using adverts on the TV, newspapers, billboards and social media;
such as making a Facebook page, Twitter and Instagram accounts to connect to our audience and build a strong fan base.
Through research we know most of our target audience are familar with the use of social media and use it heavily therefore, this will be useful to us when reaching out to our TA.
We also want to build an audience before our film is released so that there is a certain excitment around the film.
Social media will help spread our film and also help spread it internationally therefore, making our film more of a success in attracting a larger audience.
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