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What is an audience?
An audience is the assembled spectators or listeners at a public event such as a film.
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What is a target audience?
A target audience is a particular group at which a product such as a film or advertisement is aimed.
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Who is the target audience?(Genre - Horror)
The usual age for the target audience of a horror film is between the ages of 15-25. Horror films are aimed at groups of teenagers, as it is almost a social event to watch a horror film and be scarred together. Statistics show that males watch horrors more than females do however, horror films don't tend to aim at a specific gender.
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| YouGov Profile for The Human Centipede (similar film to creative ideas) |
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The importance of a target audience:
It's important for a film to have a target audience because it helps determine the content of the film. Your target audience need to be able to relate and engage with your film opening. Appealing to a teenage market will be different to an opening aiming at an older demographic.
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