Saturday, 5 November 2016

Target Audience

What is a target audience?

A target audience is a particular group of people identified as the intended recipient of a product or advertisement.

In film, it is crucial to know who your target audience is as ultimately they will be the people who will be watching your movie. By recognizing who your target audience is early it is important as it will then determine the content of the film, therefore by establishing who your target audience is the content will be created to appeal to them.

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