Target audience is who you are aiming the film at; the people who will be showing interest in my film. Defining a target audience – where are my target audience located? Are they male/female or both? What is the average age? What are their common interests? What is their income range? And what common values do they share? Having a target audience helps make planning easier, if you know who your targeting then you can do the research to find out what they like therefore, making your film more successful.
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