What Makes A Good Title Sequence?

Forget the film watch the titles-

Kyle Cooper is accredited with revitalising the main title sequence as an art form. He believes that title sequences should dovetail seamlessly into the film and set and expectation and get you excited. In his film Seven the font is hand written because the character is a serial killer who keeps a journal. Kyle Cooper uses type to add to the overall tone and impression. Kyle Cooper cites his liking of the title sequence of Dead Zone because the simple typography and great music. He states this film sequence made him realise his interest in film typography and graphic design and that this could be a source for another vocation. He also expresses his liking of the title sequence of To Kill a Mocking Bird for it incapsulates the main characters obsession and because the form of the type is integrated rather than being an afterthought. 

Story based main title sequences include specific backstory or a clear metaphor of what the film is about. The problem with audience test screening is the studio might not have enough budget to reshoot another scene if the test audience do not understand particular aspects. This is why title sequences become important for the studio. They use the 2 and a half minutes to become another scene for the movie and give information that may have been left out. In Dawn of the Dead the title sequence is used to set the storyline and becomes an integral part of the film. Kyle Cooper believes titles are important to film because designers can tell a story through the creation of content and title designs can tell a backstory.

Kyle Cooper- Forget the film watch the titles interview.