An audience is a group of people who are present to spectate or listen, or experience something that is being presented to them. Target audience is more of a specified group of people that is being aimed at, such as a cartoon will be aimed at children.
For films, it is very useful for them to aim it at a target audience otherwise the film may be not presented correctly, and will cause disinterest for the viewers. Such as a group of adults wouldn't particularly enjoy a cartoon. Because of this, different genres appeal to different demographics.
Target audience: The particular group the film may be aimed at.
Tertiary audience: This is when the audience is already familiar with something hence why they're interested in the film. Such as a Justin Bieber fan may be interested in a horror film only because Justin Bieber is in it. They don't fit the typical demographic nor count as a primary or secondary audience.
Primary audience: This is the main audience the film is aimed at, such as a horror film aimed at 16-26 age group for the demographic of B2-E. It is the group the directors aim to please whilst producing the film.
Secondary audience: This type of audience see the film through being advised to, such as because of freinds or family. A good example of this would be when the primary audience of a animation, kids, get their parents to watch it with them. This makes the parents the secondary audience.
Demographics and Psychographics:
Demographics: a characteristic used to classify people for statistical purposes, such as age, race, or gender.
Psychographic: a way of dividing the audience in terms of social class, lifestyle and personality characteristics.
A: High class jobs, e.g bankers, managers, lawyers, doctors
B: Middle management, e.g teachers, creative and media people
C1: Office supervisors, nurses, white collar jobs
C2: Skilled manual workers, blue collar workers
D: Semi skilled workers, and unskilled manual workers
E: Unemployed, students, pensioners, casual workers
It's important for films to have a target audience in order to do the correct type of marketing and advertising.
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