What makes a good title sequence according to Kyle Cooper?

Kyle Cooper is very famous film opening director who has made very well known openings such as Spiderman, Mission Impossible, Braveheart and 'Se7en' which has won him universal acclaim and has established him as one of the biggest film opening directors. He states that the main things which make up a good title sequence are: Typography, Location, Props and Relations.

Cooper says -

"It makes you thrilled to be in this theater at the moment, getting ready to see this movie. It makes you glad that you are nowhere else in this world except where you are getting ready to see something amazing"

Kyle Coopers interest in title sequences root from the impression he got from watching 'Dead Zone' and 'To Kill A Mocking Bird'. He liked the simple typography used in Dead zone and believed the music to be great as it plays out overtime creating mystery, these two factors made an impression on him as his interest in graphic design, film and typography "could somehow be the source of another vocation". His liking of the title sequence for To Kill A Mocking bird is due to the "beautifully photographed" marbles and how they distort the background, also the integrated typography. Cooper also says some of his favorite title sequences "encapsulate" the characters obsession which is very interesting as he includes that in the opening title sequence for Se7en where he uses the handwritten font which links to the serial killer as he keeps a journal.

Kyle Cooper states that sometimes studios may face problems after an audience test screening such as not having the budget to do another scene or the audience didn't understand a particular aspect of the film therefore the opening two and a half minutes are crucial as it can almost be another scene for the movie and important information can be included which initially got left out.