What is Genre?

 Genre means ‘type’ or category’ – the main theme or style of art, music or literature, genres are used as a way to categorize different products that share similar features or characteristics.

Genres are particularly important in the Media and Film industries because they:

• Help quickly establish differences between different media forms.

• Help to establish certain codes and conventions that film makers can follow in order to make the product look a certain way, achieve a certain effect & attract a specific audience.
• Help to establish certain expectations and familiarity in audiences.
• Help to audiences to develop personal tastes around genre and consumptions.

Sub-Genre: A sub-genre is smaller elements of other genres and a sub division of a genre of literature, music, film etc.

Genre Tropes: something familiar, i.e. a style or cliché and it has become so familiar that it is has become comical

Hybrid Genre: They share direct the conventions of more than one genre and it is also a direct mix of two genres

Codes & Conventions: Codes and conventions are ways in which equipment is used to tell a story in media text for example, camera work. It’s a way to show beneath the surface of what we see

Examples of different types of genres are: action, adventure, thrillers, comedy, documentary, war, animation, chick flicks, romance, urban drama + drama, Rom-com, sci-fi, horror and fantasy